My head is just spinning from all of the helpful and insightful information I just picked up at Collin County SBDC (Small Business Development Center) and Constant Contact’s event called the Media Circus! There was so much info packed into a small amount of time, but it was just what I needed to energize my passion in strategic marketing and feed my entrepreneurial soul. Sometimes I get so bogged down in the day-to-day activities and events that I forget to look up and use some of that energy to further the growth of PicFlips in the long run.
I haven’t been to a seminar or class lately at Collin County SBDC. We’ve been in our busy season and I, honestly, haven’t been to many networking events or seminars at all. But when my friend, Denise, told me about it this morning, I finished my work early and zoomed over there. I just knew it would be worth my time. …And they didn’t disappoint!
Derick Shaefer and Jerod Morris of Orangecast talked about Taming the SEO Beast and Juggling Social media, respectively. (This company is I-N-C-R-E-D-I-B-L-E.) Julie Niehoff from Constant Contact spoke about making an impact with the Cannonball Email Blast, while Dane Miller of Azure gave a wonderful overview of Clowning Around with Multimedia. Carol Thompson of Prism Web Media wrapped everything up for me with a talk about Walking a Tightrope to a Better Website. Since you probably weren’t able to make it, I am going to give you my 5 favorite nuggets of wisdom:
1.) When writing content for your social media, find out what you are an expert in and give tips that are valuable to other people. By providing value and not self-promoting, you will gain followers and repeat visitors.
2.) Using videos as part of your media strategy helps you connect with your audience and build a relationship, as well as showing off a product or service that can’t always be described in words (hello…flipbooks??)
3.) However, when starting out with any social media for business, develop a clear strategy of what you want to accomplish, who you want to reach, and the tone you want to take (funny, informational, etc). When dealing especially with videos, also take into consideration where it will be viewed and the quality you want to have (friend’s help vs. professional).
4.) New to blogging and need some tips? Check out www.how-to-blog.tv for step-by-step pointers!
5.) Just released last week from Constant Contact….*drumroll please*…NutshellMail.com – a free service that takes all of your social media sites and simplifies them into one email message. I like simplicity.
And in true Collin County SBDC fashion, the details weren’t forgotten. The participants were treated to cotton candy, large salted pretzels, animal crackers, peanuts, popcorn and drinks! YUM! Marta Frey and her team had fun hats on, and you can’t forget the stuffed tiger in a cage on the table as a centerpiece – too cute! The price for the seminar was a little steep….oh, wait! Did I tell you it was all FREE?!? Unbelievable. If you are a small business like we are or are looking into starting your own business, please, please check out your local Small Business Development Center. The mentoring is free (thanks, Steve Falldine!), the seminars are free, the classes are free. Finally, I agree with the way our government is spending our tax dollars 😉 Take advantage of it!